The target audience of this multimedia campaign is the general teenage population. The purpose of this campaign is to promote teenagers to get part time jobs by using many persuasive ad/cartoon techniques. This campaign highlights the benefits of being an employed teenager, discusses statistics and studies that prove that being a part time worker as a teenager is beneficial and provides the audience with a video message from the expert himself, Mr. Serviss. Mr. Serviss is General Panet High School’s cooperative education teacher and is able to thoroughly discuss the benefits of being a teenage worker.
By discussing the wonderful benefits of being an employed teenager, I hope to promote many more teenagers to go out and apply for a job!