The target audience of this commercial is the general teenage population. It is intended to reassure teenagers who have part time jobs that they are doing the right thing by having a part time job but is mostly intended to motivate unemployed teenagers to get a part time job. There are many benefits that come with having a part time job as a teenager and the purpose of this commercial is to highlight those benefits.
The song used in this video is “Work Hard Play Hard” by Wiz Khalifa.
“Is Your Teen Ready for a Job?” Teens and Part-Time Jobs. Pearson Education, 2014. Web. 20 May 2014.